Product Differentiation by Color

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Competition best generate creativity and innovations on how to attract consumers.  When I am travelling within the region, most of the time I transit is Bangkok where I usually end up at Don Mueang airport, the terminal for low cost carriers (LCC) a nice term for cheap flights.

But I like the entrepreneurial spirit of Air Asia, supposedly the number one LCC in the world as conveyed in their motto – Now Everyone Can Fly. Indeed it has made air travel affordable and enabled people to experience flying.

Back at Don Mueang, I am amused by two coffee shops standing side-by-side in the pre-departure area of the airport.  Of course it is easy to associate coffee with the black color (or is it?), but making it white generates more interest to the clients and push them to check it out.

 

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